
In the past, I’ve been a Bain & Co. consultant, startup chief of staff (twice), newsletter founder, and squad builder for Man City FC.
Now, I support private equity and venture-backed leaders to craft and execute ambitious strategies.
My approach blends pragmatism and principles of elite performance to enable clear thinking and faster scaling.
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Simon has a rare and exceptional ability to distill complex ideas into crisp, high-impact narratives. He marries strategic depth with an eye for critical detail.He approached every project with intelligence, speed, and an instinct for what actually moves the needle, quickly becoming a key extension of our team. He was instrumental in helping us frame complex ideas for a sophisticated audience.

Edward Woodford
Founder & CEO, zerohash
Simon is one of the rare few who combines phenomenal strategic acumen with a level of design and emotional intelligence that would put seasoned practitioners to shame. The organisational foundation he laid was instrumental in helping us raise from Tier 1 Silicon Valley VCs.

Govind Balakrishnan
Founder & CEO, Gibran + Curio
Simon is a rare combination of a consultant who can produce a high quality strategy tempered with empathy and understanding of operational delivery. He understood our complex market fast, and engaged my team to help produce a plan we all buy into. I enjoyed working with him and would definitely recommend.

James Weatherill
CEO, Arbor Education
Working with Simon was an absolute privilege. He is one of the most impressive communicators I’ve encountered, able to facilitate high-stakes, high-energy discussions across diverse teams with ease.He also played a central role in shaping our strategic outreach in South America, leading the pitch process with extraordinary attention to detail and cross-cultural insight. Simon carries operational excellence and emotional intelligence in equal measure, making him a true force multiplier in any mission-driven team.I would work with him again in a heartbeat.

Justin Pinnells
Director, Catalyst by Winchester College
Great communication can be a high-impact superpower, especially for startups. From helping us frame and refresh our overall proposition and strategic narrative, to interviewing clients and bringing the narrative to life through case studies, to rebuilding our sales collateral, writing copy for our website or helping us craft and create board messaging and slides – Simon was an invaluable partner in both the thinking and the doing, helping us make a step change in the quality and consistency of how we communicate with all our stakeholders.

Simon brought a level of analytical clarity and strategic maturity that consistently moved our work forward. He didn’t just execute well—he made the work better through thoughtful collaboration and a presence that built trust across the team.

Matt Friend
Partner, Bain & Co.
Simon is not just an excellent writer, but also a great surveyor of what makes businesses work — the brand messaging he built for us is a phenomenal representation of who we are and what we do. It crystallised our value proposition in a way that was beyond our expectations, and during the process he could not have been more effective, constructive, and insightful.

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What a CEO Does, Fred Wilson
How to Operate, Keith Rabois
Do Things That Don't Scale, Paul Graham
The Three Machines, Brad Feld
Peacetime CEO / Wartime CEO, Ben Horowitz
Give Away Your Legos, First Round
Management Time: Who's Got the Monkey?, Harvard Business Review
The American Scholar, Ralph Waldo Emerson
Philistines + Philistinism, Vladimir Nabokov
The Bourgeois and the Samurai, Sri Aurobindo
Time to Think, Nancy Kline
Why Greatness Cannot Be Planned, Joel Lehman + Kenneth Stanley
So Good They Can’t Ignore You + Deep Work, Cal Newport
Poor Charlie's Almanack, Charlie Munger
Influence, Robert B. Cialdini
Watching the English: The Hidden Rules of English Behaviour, Kate Fox
Shoe Dog, Phil Knight
Educated, Tara Westover
The Carnation Revolution, Alex Fernandes
The Artist’s Way, Julia Cameron
Brave New World, Aldous Huxley
The Screwtape Letters, CS Lewis
Blindness, José Saramago
Animal Farm, George Orwell
The Plague, Albert Camus
Infinite Jest, David Foster Wallace
How Much Land Does a Man Need?, Leo Tolstoy
If on a Winter's Night a Traveler, Italo Calvino
Things Fall Apart, Chinua Achebe
Friday Black, Nana Kwame Adjei-Brenyah
Chess, Stefan Zweig
All Fours, Miranda July
Flow, Mihály CsÃkszentmihályi
Man’s Search for Meaning, Viktor E. Frankl
Being Peace, Thich Nhat Hanh
Zen Mind, Beginner’s Mind, Shunryū Suzuki
Small is Beautiful, EF Schumacher
The Class Ceiling, Daniel Laurison + Sam Friedman
The Shape of Things, Vilém Flusser
Mythologies, Roland Barthes
Antifragile, Nassim Nicholas Taleb
The Wisdom of No Escape, Pema Chödrön
The Reasons of Love, Harry G. Frankfurt
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